We have an account with a major brokerage firm,
why should I change?

Arthur Levitt, former SEC Chairman, wrote, "If you have more than $50,000 to invest, you should fire your broker and find an investment adviser. Brokerage firms would like you to think that they perform the same functions as investment advisers. Many brokers call themselves 'financial consultants' or 'financial advisers.' But they're not the same as independent investment advisers."

With a Registered Investment Advisor, you will still need a custodian. A brokerage firm, bank, or insurance company can serve as a custodian, but when it comes to investment advice, you want independent, objective advice from someone other than a custodian. Bernard L. Madoff and Stanford Financial were both custodians.

We have had a relationship with a broker we trust; can't I get good advice from my broker?
Warren Buffett says he learned that "the broker is not your friend. He's more like a doctor who charges patents on how often they change medicines. And he gets paid more for the stuff the house is promoting than the stuff that will make you better."

How safe are my assets at Fidelity Investments?
At Fidelity, your assets are insured to 100 million. If you need additional insurance, Fidelity can arrange for more.

What about fees? My brokerage firm charges $100 for a personal account and $50 for an IRA.
Fidelity charges no fees on personal accounts or IRAs.

What do you charge?
Our fees are very competitive. For a complete list of our fees, please contact us and we will send you a copy of our ADV.

My consultant has advisor on his card. Does this mean he is a Registered Investment Advisor?
Possibly. If he is a RIA, he is required to give you a copy of his ADV at the beginning of the relationship and offer a copy annually. If there is any doubt, just ask him to send you a copy of his ADV. The SEC or the state regulatory authority requires advisory firms to file a Form ADV, which explains investment strategy, fee schedules, ownership, potential conflicts, disciplinary record, and much more.

What is the difference between a Registered Investment Advisor and a broker?
A Registered Investment Advisor is a more objective steward of your money. It is our job to identify products and services that best meet your goals. We do not receive commissions, bonuses, or incentives from other firms for referring their services.

I see you have "CFP" after your name. What does that mean?
A Certified Financial Planner... Former SEC Chairman Arthur Levitt wrote, "I recommend you find a certified financial planner (CFP) - someone who takes a holistic approach to your finances - if you want your adviser to consider your retirement, insurance, tax, and estate-planning needs."

What can a broker do that an RIA can't?
The only thing that an RIA can't do is earn commission off the purchase or sale of securities.


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